B.A.G.Convergence Ltd. IPO Details – Price, Date, GMP & Analysis
Listed
SME
Price Range:
Rs.87
Issue Size:
Rs.48.72 Cr
Lot Size:
1600 shares
Open Date:
September 30
B.A.G.Convergence Ltd. IPO Overview
Bidding Dates
September 30 - October 3
Min Investment
₹139,200
Price Range
₹87
Issue Size
₹48.72 Cr
IPO DRHP Doc
Company Overview
B.A.G. Convergence Limited, incorporated in April 2007, specializes in technical assistance and production services for television channels and websites. It launched its first website, news24online.com, in 2007 and produces videos for platforms like YouTube, Facebook, and Instagram. The company has partnered with Samsung to enter the Connected TV space through app preinstallation on their TVs. As of August 31, 2025, B.A.G. Convergence employed 87 people across various departments.
IPO Timeline
Opens
Sep 30
Closes
Oct 3
Allotment
Oct 6
Refunds
Oct 7
Shares Credit
Oct 7
Listing
Oct 8
Opens
Sep 30
Closes
Oct 3
Allotment
Oct 6
Refunds
Oct 7
Shares Credit
Oct 7
Listing
Oct 8
Latest Subscription Data
| Category | Subscription | Status |
|---|---|---|
| QIB (Qualified Institutional Buyers) | 0.00x | Undersubscribed |
| NII (Non-Institutional Investors/HNI) | 0.97x | Partially Subscribed |
| RII (Retail Individual Investors) | 0.10x | Undersubscribed |
| Total Subscription | 0.26x | Undersubscribed |
Last updated: Sep 30, 2025, 06:56 PM
Current GMP:
No Premium
Est. Listing:
Rs.87
Est. Gain:
0%
Star Rating:
★★★★★(0/5)
Financial Information
Financial Data Table
Detailed breakdown of financial metrics across years
| Financial Metric | 2025 | 2024 | 2023 |
|---|---|---|---|
| Assets | ₹43.84 Cr | ₹18.33 Cr | ₹11.57 Cr |
| EBITDA | ₹13.99 Cr | ₹10.88 Cr | ₹6.49 Cr |
| NET Worth | ₹22.21 Cr | ₹7.11 Cr | ₹0.92 Cr |
| Profit After Tax | ₹9.41 Cr | ₹8.05 Cr | ₹4.99 Cr |
| Reserves and Surplus | ₹6.59 Cr | ₹7.1 Cr | ₹0.93 Cr |
| Total Income | ₹35.85 Cr | ₹30.33 Cr | ₹24.96 Cr |
Financial data is visualized in the chart above
Strengths & Risks Analysis
Key Strengths
Competitive advantages and positive aspects
- Leadership position with trusted Hindi news (News24) and entertainment (E24) channels and strong digital presence.
- Experienced promoter Anuradha Prasad Shukla with 30+ years in media and a skilled senior management team.
- Partnerships with OTT, CTV and digital platforms expanding reach and monetization opportunities.
- Diverse content offerings including news, entertainment, and sports driving multiple revenue streams.
- High EBITDA margins and consistent growth in revenue and profitability over the last three years.
IPO Details
B.A.G.Convergence IPO Details
| Face Value | ₹10 per share |
| IPO Date | September 30, 2025 to October 3, 2025 |
| Issue Price Band | ₹82 to ₹87 per share |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE SME |
| Listing Date | October 8, 2025 |
| Lot Size | 1,600 Shares |
| Net Offered to Public | 53,20,000 shares (aggregating up to ₹46.28 Cr) |
| Reserved for Market Maker | 2,80,000 shares (aggregating up to ₹2.44 Cr)ACME Capital Market Ltd. |
| Sale Type | Fresh Capital |
| Share Holding Post Issue | 2,12,18,800 shares |
| Share Holding Pre Issue | 1,56,18,800 shares |
| Total Issue Size | 56,00,000 shares (aggregating up to ₹48.72 Cr) |
B.A.G.Convergence IPO Reservation
Share Reservation Distribution
QIB
2,600,000 shares (46.43%)
Retail
1,888,000 shares (33.71%)
Anchor Investors
1,560,000 shares (27.86%)
QIB (Ex-Anchor)
1,040,000 shares (18.57%)
HNI (NII)
832,000 shares (14.86%)
bNII (>₹10L)
555,200 shares (9.91%)
Market Maker
280,000 shares (5%)
sNII (<₹10L)
276,800 shares (4.94%)
B.A.G.Convergence IPO Promoter Holding
| Promoter Holding Post Issue | 65.93% |
| Promoter Holding Pre Issue | 89.58% |
B.A.G.Convergence IPO Listing Details
| BSE Script Code | |
| Final Issue Price | [.] |
| ISIN | INE17CQ01015 |
| Listing Date | October 8, 2025 |
| NSE Listing Group | ST (Trade to Trade) |
| NSE Symbol | BAGDIGITAL |
Key Dates
Open Date:September 30
Close Date:October 3
Listing Date:October 8
