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Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for various industries. It offers a modern loyalty platform with customizable and ready-to-use program models, including point-based rewards and digital vouchers. The platform is flexible, integrates easily with existing systems, and works across web, mobile apps, and physical stores. It provides both on-premises and SaaS models along with AI-powered analytics. The company operates in both Indian and international markets, serving customers in various states in India and globally in the UAE, USA, Australia, and Puerto Rico.
Timeline information will be updated when available.
| Category | Subscription | Status |
|---|---|---|
| QIB (Qualified Institutional Buyers) | 29.35% | Oversubscribed |
| NII (Non-Institutional Investors/HNI) | 21.23% | Oversubscribed |
| RII (Retail Individual Investors) | 49.42% | Oversubscribed |
| Total Subscription | Undersubscribed |
Last updated: Percentage of shares offered
Potential challenges and risk factors